Privacy and Cookie Policy

Last updated: July 2015

uMotif Limited (“uMotif”/ “we”/ “us”) designs and develops beautifully simple software applications (the “Apps”) to help people track their health, adhere with their regimes and achieve their health goals. We create our own uMotif Apps and work with partners to create branded Apps for them using our technology. Our partners may include for example health professionals, research institutions and pharmaceutical companies. You may be accessing our Apps directly or you are accessing our Apps via one of our partners. If you are accessing our Apps via one of our partners please remember to review our partners' privacy policy, which will tell you how our partners will use your data. In particular please note that if our relationship with a partner ceases, you may no longer be able to access our Apps via that partner.

We are committed to protecting and respecting your privacy. Protecting your privacy is paramount to us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By using our Apps services and other online properties you consent to us processing your personal data in accordance with this uMotif Privacy and Cookie Policy (the “Policy”).


This Policy and our Terms and Conditions of Use (“Terms”) apply to your use of:

  • our Apps once you have downloaded a copy of the App onto your mobile telephone or handheld device (“Device”);
  • any of the services accessible through the Apps (our “Services”); and
  • any of our websites including without limitations the uMotif website located at: and all subdomains and paths (our “Sites”).
  • If you have any questions or concerns regarding this Policy or how we handle your personal data please contact Bruce Hellman - Founder and CEO of uMotif using the following email:

    This Policy explains:

  • Our Core Principles.
  • How and what information we may collect about you.
  • How we may use information we collect about you.
  • The types of cookies we use and how you can reject these cookies.
  • What we do with the information we collect about you.
  • The use we make of information which is anonymised and aggregated.
  • Where we store your information and how we keep it secure.
  • Your choices regarding the personal information you provide to us.

    OWNERSHIP - You own your data

    CHOICE - You decide how much personal data you provide when using the Apps

    TRANSPARENCY - we will always tell you what data we hold about you and what we do with this data


    We may collect and process the following data about you:

  • Information that you provide by filling in forms on our Site or Apps. This includes information you provide when you register on our Sites or Apps and open an account, post material or request further services. We may also ask you for information when you enter a competition or promotion and when you report a problem with our Sites, Apps or Services.
  • If you contact us, we may keep a record of that correspondence.
  • Information you provide when you choose to complete a survey on our Sites or Apps.
  • When you visit our Sites or Apps or interact with our Services, we (and our advertisers and/or other service providers) may use a variety of technologies that automatically or passively collect information about how our Services are accessed and used (“Usage Data”). Usage Data may include:
    • the type of mobile device you use (e.g are you using an Apple or a Samsung Device);
    • a unique device identifier (for example, your Device's IMEI number, the MAC address of the Device's wireless network interface or the mobile phone number used by the Device);
    • mobile network information (e.g are you on the 3 network or the Vodafone network?);
    • your mobile operating system (e.g. are you using an iphone or an Android?);
    • your IP address and HTTP referrer information (eg the page served, the time, referring URLs); li>
    • the type of mobile browser you use (e.g. are you using the Chrome or Safari browser?);
    • time zone setting (e.g. GMT, EST?);

    Usage Data helps us understand our users better and tailor content to their needs and interest. Usage Data is statistical data about our users' browsing actions and patterns, and does not identify any individual. Please rest assured that we will treat Usage Data as personal data if we combine it with you as a specific and identifiable person.


    A cookie is a small file of letters and numbers that we put on your computer or other Device if you agree. Pixels are small blocks of code on web pages that do things like allow another server to measure viewing of a webpage and often are used in connection with cookies.

    Cookies do lots of different jobs, like letting you navigate between pages efficiently, storing your preferences, and generally improving your experience of our Apps and Sites. Cookies make the interaction between you and our Apps and Sites faster and easier. We use cookies to distinguish you from other users of the Apps, our Sites or Services. This helps us to provide you with a good experience when you use the Apps or browse any of our Sites and also allows us to improve the Apps, our Sites and Services. Cookies and things like local storage also help us authenticate you to deliver personalised content.

    We have outlined below the individual cookies we use and why we use them:


    Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies or other similar technologies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

    You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of the service. Please refer to your browser or Device's help material to learn what controls you can often use to remove or block cookies or other similar technologies or block or remove other data stored on your computer or Device.


    In registering to use the Service, you will have used a unique registration code. This unique registration code links your uMotif account to one or more of our Sites or Apps. This may include linking to the online properties of our customers (for example, the specific website for a hospital department or a doctor's surgery).

    Your data will be viewable by all 'professional users' of the online properties your account is linked to (doctors, nurses, practice managers, dieticians etc.). Your data will not be viewable by other 'patient users', but certain data may be viewed by people you have invited to view your “Sharing URL”. At any time you will be able to revoke your “Sharing URL” via your web Service.

    At some Sites or Apps, your clinicians or health professionals may also be able to add data to your account (for example, a diary note, or a new task) as well as view any data you have entered. If you do not want your data to be viewed by anyone else, please email - however you should be aware that this may affect how you and your clinicians use the Services, Sites or Apps.

    We use the information you provide to us to:

  • Provide you with relevant information, products and/or services which you may request or which we may decide would fit your needs. For example, we may suggest ways in which you can better adhere to your regimes and achieve your goals.
  • Ensure that content from our Sites and Apps is presented in the most effective manner for you and for your computer.
  • Carry out our obligations arising from any contracts entered into between you and us.
  • Notify you about changes to our Sites, Apps or Services.
  • We may use your data, or permit selected third parties to use your data, to provide you with information about goods and services that may be of interest to you. We or they may contact you about these by post or telephone.
  • If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those that were the subject of a previous sale to you.
  • We may also disclose your personal information to third parties:

    1. 1. If we are under a duty to disclose or share your personal data in order to comply with any legal or regulatory obligation or request;
    2. 2. to enforce or apply our Terms and other agreements or to investigate potential breaches; or
    3. 3. to protect the rights, property or safety of uMotif, our customers or any other individual.


    We may provide aggregate user statistics, demographic information and Usage Data which does not identify you specifically with third parties. We may combine your Usage Data with those of other users of our products and services and share or provide this trend information in aggregated and anonymised form with third parties. For example, we may use your Usage Data as part of an aggregated number to assist a university, academic institution or a hospital with their medical research.

    We may also use information collected from you and combine it with information provided by our other users of our products and services to help us improve the design and delivery of our software tools, increasing the effectiveness for all users. Data will usually be analysed in an anonymous format by company employees and contractors to improve our products.


    The information that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers or Partners. By submitting your personal data, you agree to this transfer, storing or processing.

    We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Policy.

    All information you provide to us is stored on our secure servers. All communications will be encrypted using SSL technology.

    To access your uMotif account you will need a password. You are responsible for keeping this password confidential. You will be able to give others access to some of the information in your uMotif account but please do not share your password or share you account with anyone. Please exercise caution when deciding to share information in your uMotif account with others because we cannot accept any responsibility for how these people will use information we hold about you. You are solely responsible for keeping your password and your account safe.

    Please remember that the transmission of information via the internet is not completely secure. We will do our best to protect your information but we cannot guarantee the security of your data transmitted to our Apps, Sites and whilst using our Services. Any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access or accidental damage or loss.


    Our Apps, Sites and Services are not directed to children or young people under 18. We do not knowingly collect personally identifiable information from anyone under 18 years of age and we ask people not to use our products and services or submit personal information if they are under 18. If we determine that a user is under 18, we will not use or maintain his/her information without the parent/guardian's consent. If we become aware that we have unknowingly collected personally identifiable information from a child under the age of 18 we will make reasonable efforts to delete such information from our records.


  • You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes.
  • You can exercise your right to prevent such processing by ticking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at
  • We will always strive to enable you to download any data we hold about you in a variety of formats at any time. We may need to charge you a fee to export your data. The law also gives you the right to access information held about you and to have mistakes corrected. We may charge £10 for information requests and we require you to prove your identity with 2 pieces of approved identification. We will use reasonable efforts to supply, correct or delete personal information about you on our files.
  • If you want to stop using your uMotif account, you can either deactivate or delete it. Deactivating your account puts your account on hold but we do not delete any of your information. You can deactivate your account by sending an email to with the subject heading 'Account deactivation'. When you delete an account, it is permanently deleted from uMotif. This process is irreversible. It typically takes us about 48 hours to delete an account, but some information may remain in backup copies and logs for up to 6 months. You should only delete your account if you are sure you never want to reactivate it. You can delete your account by sending an email to with the subject heading 'Account deletion'.

    Our Apps, Sites and Services may contain links to and from the online properties of our customers, partner networks, advertisers and affiliates or other third parties. If you follow a link to any of these online properties, please note that these online properties have their own privacy policies and that we cannot and do not accept any responsibility or liability for these policies. Please check these policies carefully before you submit any personal data to these websites.


    Any changes we may make to this Policy in the future will be posted on this page and, where it makes sense because the changes are material, we will notify you via e-mail or in another appropriate manner such as when you next start the App or log onto one of our Sites.


    We really do welcome any questions, comments and requests you may have regarding this Policy. You can contact us by emailing us at