Our story
uMotif was born when our co-founders met two patients with Parkinson’s Disease who wanted new digital tools to help them manage, track, and understand their disease, treatments, medication, and healthcare journey. Like many patients, they wanted a better way to engage with their health, communicate more effectively with clinicians, and feel more empowered.
After working with patients, healthcare professionals, and providers in other therapy areas, uMotif launched two large-scale research projects with over 18,000 people tracking and donating over 9 million Patient Reported Outcome, symptom, device, and other data points. This led uMotif to take its learnings from healthcare and pivot into patient-centered research, developing its eCOA/ePRO and engagement platform.
Our experience over the last 10 years has shown us that a patient-centered approach is vital to delivering effective trials, at pace and scale, with unrivaled patient engagement and volumes of quality data. Today, we are a global organization that continues to stay true to our patient-centered ethos – bringing together some of the best talent in the industry who are passionate about making a positive impact on clinical research and the life sciences industry.
Leadership Team
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Steve Rosenberg
Chief Executive Officer
Bio
Steve Rosenberg
Chief Executive Officer
Steve’s career in life science and healthcare spans more than 40 years. He has led the development and deployment of cloud-based solutions with a focus on driving more integrated approaches to patient-centric trial management. Steve was most recently Senior Vice President and General Manager of Oracle Health Sciences. Prior to that he was the visionary behind the integrated clinical technology suite introduced by Phase Forward which was acquired by Oracle in 2010. Steve joined uMotif’s board earlier this year.
In his spare time, Steve enjoys summers on Cape Cod with his family. Steve also sits on the board of two residential homes for abused children, and started a non-profit company, The One By One Project, with his wife, to help people in need in the Boston area.
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Gary Parrott
Chief Financial Officer
Bio
Gary Parrott
Chief Financial Officer
As an Associate of the Institute of Chartered Accountants in England & Wales, Gary brings over 30 years of experience to uMotif in International Operations, multinational businesses, and fast-moving hi-tech software & services businesses in Global & European markets. He started his career with roles at Silicon Graphics and StorageTek Inc. Before moving into life sciences as Finance Director for international operations at Phase Forward. Most recently he was Vice President, Finance for the Health Sciences Global Business Unit at Oracle following the acquisition of Phase Forward in 2010.
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Bruce Hellman
Chief Patient Officer & Co-founder
Bio
Bruce Hellman
Chief Patient Officer & Co-founder
Bruce is uMotif’s entrepreneurial leader and co-founded the company in 2012. He and his team have designed and built the uMotif patient-centric data capture platform powering site-based to fully decentralised clinical, real-world, and post-marketing research. Bruce began his career working in clinical trials at British Biotech before joining the UK Civil Service Fast Stream in the Department for Culture, Media and Sport. Prior to founding uMotif, Bruce was a Management Consultant at Serco and holds an Executive MBA from Imperial College Business School.
Bruce was recognised in the 2019 PharmaVOICE 100 as one of the most innovative entrepreneurs in life sciences and has also been nominated as one of Computer Weekly’s UKtech50 Rising Stars, won the Cisco BIG awards, and was nominated by Real Business magazine as one of the ’30 to watch in mobile’. A little know fact about Bruce – he is a multiple Ironman finisher!
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Rich Mortimer
Chief People Officer
Bio
Rich Mortimer
Chief People Officer
Rich’s 35 year career has encompassed roles in Software Development, Pre-Sales, Operations and Human Resources. He possesses extensive Venture Capital and Private Equity backed growth company experience in multiple countries. His first role was with Cap Gemini as a software developer working on trading systems at the London Stock Exchange. He quickly progressed into technical management roles, and throughout an eight year stint at Informix in the 1990’s he managed IT Operations and Pre-Sales teams as the organisation scaled rapidly. Rich was the second salaried employee in EMEA for Kana, a Silicon Valley start-up which grew exponentially and IPO’d in the dot.com boom. His most recent senior leadership positions have also been in fast scaling technology organisations. At OpenBet, he spent two years as Head of Operations, then six as VP Human Resources, helping the organisation scale 10x in headcount supporting a workforce distributed across Europe and North America. At Egress, where he spent seven and a half years as Chief People Officer, Rich built the people and culture organisation from scratch and was part of the leadership team that drove a 20x increase in revenues.
Rich holds a Bachelor degree in Computing and Informatics from the University of Plymouth, and is a Fellow of the Chartered Institute of Personnel and Development. When he is not working, Rich can usually be found either cycling or gardening. He is also an avid supporter of Watford FC where he is a season ticket holder.
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Julia Lakeland
Chief Product Officer
Bio
Julia Lakeland
Chief Product Officer
Julia Lakeland, uMotif’s Chief Product Officer, is responsible for developing patient-centric technology to meet the needs of customers and patients in this changing era of clinical research. Julia has over 20 years’ experience in the life science industry. She is a proven business leader, who demonstrates thought-leadership on changing market trends, and is highly effective at leading global teams.
Julia has background in product management, operational delivery and support of phase III/IV clinical trials, with significant experience in a multitude of clinical technology systems, including IRT, EDC, CTMS, eCOA, logistics and digitalization. She is passionate about improving the patient experience in clinical trials, and delivering products and services that enable new treatments to be brought to market safely and quickly.
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Ben James
Chief Design Officer & Co-founder
Bio
Ben James
Chief Design Officer & Co-founder
Ben leads the product team and is responsible for the uMotif technology roadmap with the focus of bringing consumer grade technology to the life sciences industry. He co-founded uMotif in 2012 and is the mastermind behind the highly engaging Motif user interface.
Ben has over 20 years’ experience in interaction and product design. Prior to co-founding uMotif, Ben managed an interaction design consultancy, Highrise Design, working with top UK and US design agencies. Ben’s experience in building large scale configurable consumer products brings a fresh perspective to designing uMotif’s patient-centric eClinical platform.
Ben spends his free time with his two boys playing music and swimming in very cold water!
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John Barron
Chief Technology Officer
Bio
John Barron
Chief Technology Officer
John is responsible for all aspects of R&D technology ensuring that the uMotif platform is robust, scalable, and secure, and that software enhancements are delivered on-time and to specification.
John has over 23 years of experience in software development, architecture, and leadership in various sectors. For the last 14 years, he has worked in clinical trials services, primarily in an ePRO setting. In his previous role at Exco InTouch he delivered ground-breaking software solutions leading to the successful acquisition of the company to ERT (now Clario) in 2016.
John spends his free time helping to coach local youth football and rugby teams.
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Brian Collins
Vice President Quality
Bio
Brian Collins
Vice President Quality
Brian is responsible for the development, improvement, and day-to-day operations of uMotif’s Quality Management System. Brian is our Data Protection Officer and holds an Information Privacy Manager (CIPM) and Information Privacy Professional/Europe (CIPP/E) certification from the International Association of Privacy Professionals. Brian has 35 years’ experience working in life sciences. Prior to uMotif he spent 7 years at GE Healthcare providing cross-functional project leadership for operational areas of the business including program implementations at customer sites and internal simplification projects to improve compliance and agility of the QMS. Brian spent the previous 13 years at Wyeth holding senior management positions leading a variety of quality and validation roles at their European head office and UK manufacturing site.
Brian holds a Bachelor of Pharmacy in Pharmacy from the University of Bath and a Post Graduate Diploma in Industrial Pharmaceutical Studies from the University of Brighton. Brian is an avid beekeeper and harvests 10 to 15kg of honey in a good year!
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Kristine Klinger
Chief Delivery Officer
Bio
Kristine Klinger
Chief Delivery Officer
With over 25 years of experience building Enterprise Program Management Offices (EPMOs), facilitating program portfolio management, and leading a professional service delivery team Kristine is an accomplished, innovative leader in international and regulated industries. This includes Bio-Tech, Medical devices, Electronic Data Capture for Pharmaceuticals & Medical Devices, Health Insurance, and Consulting Services.
As uMotif’s Chief Delivery Officer, Kristine is responsible for supporting clients, with the use of the uMotif platform, and is extremely passionate about transforming clinical study designs and accelerating patient engagement strategies.
On the weekends, Kristine enjoys gardening, spending time with her family and cooking with her husband.
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Don Butler
Chief Commercial Officer
Bio
Don Butler
Chief Commercial Officer
Inspired by the clinical trial that saved his mother’s life, Don Butler brings more than 18 years of clinical trial innovation experience to uMotif where he serves as Chief Commercial Officer. Don joins uMotif from recent sales leadership roles with Verana Health and Outcome Health where his business focused on increasing patient awareness and engagement in clinical trials. Previously, Don was Senior Vice President of Global Enterprise Sales at Medidata Solutions, where he led the global enterprise sales team responsible for selling clinical and data analytics solutions that support over half of the world’s clinical trials. He has also held sales leadership roles for Oracle Health Sciences and Siebel Life Sciences.
Don holds a Bachelor’s degree in business from Ithaca College and recently became an alumni of Harvard Business School after completing an extensive executive education program. He is actively involved with the Boys and Girls Club of Monmouth County, NJ.
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Elaine Maynard
Chief Marketing Officer
Bio
Elaine Maynard
Chief Marketing Officer
Elaine is a versatile executive with 20 years of experience across a wide range of marketing, strategy and business development functions for cloud-based software companies.
Elaine led marketing for Phase Forward, a pioneer in electronic data capture for clinical trials until its acquisition by Oracle in 2010. She subsequently led marketing for the Oracle Health Sciences Global Business Unit for several years before moving into a cross-industry portfolio role within Oracle looking across nine verticals including communications, financial services, utilities, life sciences and healthcare among others.
Humbled and motivated by the early death of her father and other close family members from illness, Elaine feels a deep connection to improving engagement in clinical trials through a better understanding of the day-to-day challenges that patients face while trying to manage their disease trajectories.
Elaine holds a BA in Economics from Emory University. Earlier in her career she spent several years working for a management consulting firm and then the MIT Entrepreneurship Center. In her spare time she loves to play and watch a lot of tennis.
