Our story

Leadership Team

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  Steve Rosenberg

  Chief Executive Officer

  Bio

  

  Steve Rosenberg

  Chief Executive Officer

  Steve’s career in life science and healthcare spans more than 40 years. He has led the development and deployment of cloud-based solutions with a focus on driving more integrated approaches to patient-centric trial management. Today, he continues to leverage this deep experience to drive uMotif’s hypergrowth.

  Steve was most recently Senior Vice President and General Manager of Oracle Health Sciences. Before that, Steve was at the forefront of advancing the adoption of electronic data capture and was the visionary behind the integrated clinical technology suite introduced by Phase Forward which was acquired by Oracle in 2010.

  Steve has been named twice to the prestigious PharmaVoice 100 list. He recently served on the Board of Anju Software and currently sits on Prix Galien’s Digital Media and USA Digital Health Advisory boards. He also served a six-year term on CDISC’s Board.

  Steve and his wife Pam founded the non-profit The One By One Project to meet the urgent needs of people in greater Boston who would otherwise fall through the cracks. In his spare time, Steve enjoys summers on Cape Cod with his family.

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  Gary Parrott

  Chief Financial Officer

  Bio

  

  Gary Parrott

  Chief Financial Officer

  As an Associate of the Institute of Chartered Accountants in England & Wales, Gary brings over 30 years of experience to uMotif in International Operations, multinational businesses, and fast-moving hi-tech software & services businesses in Global & European markets. He started his career with roles at Silicon Graphics and StorageTek Inc. Before moving into life sciences as Finance Director for international operations at Phase Forward. Most recently he was Vice President, Finance for the Health Sciences Global Business Unit at Oracle following the acquisition of Phase Forward in 2010.

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  Bruce Hellman

  Chief Patient Officer & Co-founder

  Bio

  

  Bruce Hellman

  Chief Patient Officer & Co-founder

  Bruce brings his passion for advancing patient-centricity in clinical trials and technology to his work at uMotif. Bruce co-founded uMotif in 2012, initially inspired to help patients with Parkinson’s Disease track and better manage their condition. As Chief Patient Officer, he applies a patient-centric lens to guide the continued evolution of uMotif’s modern eCOA/ePRO solution and enable unrivaled engagement.

  Bruce began his career working in clinical trials at British Biotech before joining the UK Civil Service Fast Stream in the Department for Culture, Media and Sport.

  Enthusiastic about sharing his vision for expanding patient-centricity in clinical trial development and technology, Bruce speaks regularly at conferences, participates in academic research and working groups, and contributes frequently to publications, including Advanced Clinical Trials and Clinical Research News.

  Bruce, who holds an MBA from Imperial College Business School, has been recognized in the PharmaVoice 100 as one of the most innovative entrepreneurs in life sciences and received a Cisco BIG award.

  An avid athlete, Bruce is a three-time Ironman finisher and Head Coach of the Teddington Athletic Under 12s Sharks football team.

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  Rich Mortimer

  Chief People Officer

  Bio

  

  Rich Mortimer

  Chief People Officer

  Rich’s 35 year career has encompassed roles in Software Development, Pre-Sales, Operations and Human Resources. He possesses extensive Venture Capital and Private Equity backed growth company experience in multiple countries. His first role was with Cap Gemini as a software developer working on trading systems at the London Stock Exchange. He quickly progressed into technical management roles, and throughout an eight year stint at Informix in the 1990’s he managed IT Operations and Pre-Sales teams as the organisation scaled rapidly. Rich was the second salaried employee in EMEA for Kana, a Silicon Valley start-up which grew exponentially and IPO’d in the dot.com boom. His most recent senior leadership positions have also been in fast scaling technology organisations. At OpenBet, he spent two years as Head of Operations, then six as VP Human Resources, helping the organisation scale 10x in headcount supporting a workforce distributed across Europe and North America. At Egress, where he spent seven and a half years as Chief People Officer, Rich built the people and culture organisation from scratch and was part of the leadership team that drove a 20x increase in revenues.

  Rich holds a Bachelor degree in Computing and Informatics from the University of Plymouth, and is a Fellow of the Chartered Institute of Personnel and Development. When he is not working, Rich can usually be found either cycling or gardening. He is also an avid supporter of Watford FC where he is a season ticket holder.

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  Julia Lakeland

  Chief Product Officer

  Bio

  

  Julia Lakeland

  Chief Product Officer

  Julia Lakeland, uMotif’s Chief Product Officer, is responsible for developing patient-centric technology to meet the needs of customers and patients in this changing era of clinical research. Julia has over 20 years’ experience in the life science industry. She is a proven business leader, who demonstrates thought-leadership on changing market trends, and is highly effective at leading global teams.

  Julia has background in product management, operational delivery and support of phase III/IV clinical trials, with significant experience in a multitude of clinical technology systems, including IRT, EDC, CTMS, eCOA, logistics and digitalization. She is passionate about improving the patient experience in clinical trials, and delivering products and services that enable new treatments to be brought to market safely and quickly.

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  Ben James

  Chief Design Officer & Co-founder

  Bio

  

  Ben James

  Chief Design Officer & Co-founder

  Ben leads the product team and is responsible for the uMotif technology roadmap with the focus of bringing consumer grade technology to the life sciences industry. He co-founded uMotif in 2012 and is the mastermind behind the highly engaging Motif user interface.

  Ben has over 20 years’ experience in interaction and product design. Prior to co-founding uMotif, Ben managed an interaction design consultancy, Highrise Design, working with top UK and US design agencies. Ben’s experience in building large scale configurable consumer products brings a fresh perspective to designing uMotif’s patient-centric eClinical platform.

  Ben spends his free time with his two boys playing music and swimming in very cold water!

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  John Barron

  Chief Technology Officer

  Bio

  

  John Barron

  Chief Technology Officer

  John is responsible for all aspects of R&D technology ensuring that the uMotif platform is robust, scalable, and secure, and that software enhancements are delivered on-time and to specification.

  John has over 23 years of experience in software development, architecture, and leadership in various sectors. For the last 14 years, he has worked in clinical trials services, primarily in an ePRO setting. In his previous role at Exco InTouch he delivered ground-breaking software solutions leading to the successful acquisition of the company to ERT (now Clario) in 2016.

  John spends his free time helping to coach local youth football and rugby teams.

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  Brian Collins

  Vice President Quality

  Bio

  

  Brian Collins

  Vice President Quality

  Brian is responsible for the development, improvement, and day-to-day operations of uMotif’s Quality Management System. Brian is our Data Protection Officer and holds an Information Privacy Manager (CIPM) and Information Privacy Professional/Europe (CIPP/E) certification from the International Association of Privacy Professionals. Brian has 35 years’ experience working in life sciences. Prior to uMotif he spent 7 years at GE Healthcare providing cross-functional project leadership for operational areas of the business including program implementations at customer sites and internal simplification projects to improve compliance and agility of the QMS. Brian spent the previous 13 years at Wyeth holding senior management positions leading a variety of quality and validation roles at their European head office and UK manufacturing site.

  Brian holds a Bachelor of Pharmacy in Pharmacy from the University of Bath and a Post Graduate Diploma in Industrial Pharmaceutical Studies from the University of Brighton. Brian is an avid beekeeper and harvests 10 to 15kg of honey in a good year!

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  Kristine Klinger

  Chief Delivery Officer

  Bio

  

  Kristine Klinger

  Chief Delivery Officer

  With over 25 years of experience building Enterprise Program Management Offices (EPMOs), facilitating program portfolio management, and leading a professional service delivery team Kristine is an accomplished, innovative leader in international and regulated industries. This includes Bio-Tech, Medical devices, Electronic Data Capture for Pharmaceuticals & Medical Devices, Health Insurance, and Consulting Services.

  As uMotif’s Chief Delivery Officer, Kristine is responsible for supporting clients, with the use of the uMotif platform, and is extremely passionate about transforming clinical study designs and accelerating patient engagement strategies.

  On the weekends, Kristine enjoys gardening, spending time with her family and cooking with her husband.

   

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  Don Butler

  Chief Commercial Officer

  Bio

  

  Don Butler

  Chief Commercial Officer

  Inspired by the clinical trial that saved his mother’s life, Don Butler brings more than 18 years of clinical trial innovation experience to uMotif where he serves as Chief Commercial Officer. Don joins uMotif from recent sales leadership roles with Verana Health and Outcome Health where his business focused on increasing patient awareness and engagement in clinical trials. Previously, Don was Senior Vice President of Global Enterprise Sales at Medidata Solutions, where he led the global enterprise sales team responsible for selling clinical and data analytics solutions that support over half of the world’s clinical trials. He has also held sales leadership roles for Oracle Health Sciences and Siebel Life Sciences.

  Don holds a Bachelor’s degree in business from Ithaca College and recently became an alumni of Harvard Business School after completing an extensive executive education program. He is actively involved with the Boys and Girls Club of Monmouth County, NJ.

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  Elaine Maynard

  Chief Marketing Officer

  Bio

  

  Elaine Maynard

  Chief Marketing Officer

  Elaine is a versatile executive with 20 years of experience across a wide range of marketing, strategy and business development functions for cloud-based software companies.

  Elaine led marketing for Phase Forward, a pioneer in electronic data capture for clinical trials until its acquisition by Oracle in 2010. She subsequently led marketing for the Oracle Health Sciences Global Business Unit for several years before moving into a cross-industry portfolio role within Oracle looking across nine verticals including communications, financial services, utilities, life sciences and healthcare among others.

  Humbled and motivated by the early death of her father and other close family members from illness, Elaine feels a deep connection to improving engagement in clinical trials through a better understanding of the day-to-day challenges that patients face while trying to manage their disease trajectories.

  Elaine holds a BA in Economics from Emory University. Earlier in her career she spent several years working for a management consulting firm and then the MIT Entrepreneurship Center. In her spare time she loves to play and watch a lot of tennis.