uMotif
Elaine Maynard

Elaine Maynard

Chief Marketing Officer

Elaine is a versatile executive with 20 years of experience across a wide range of marketing, strategy and business development functions for cloud-based software companies.

Elaine led marketing for Phase Forward, a pioneer in electronic data capture for clinical trials until its acquisition by Oracle in 2010. She subsequently led marketing for the Oracle Health Sciences Global Business Unit for several years before moving into a cross-industry portfolio role within Oracle looking across nine verticals including communications, financial services, utilities, life sciences and healthcare among others.

Humbled and motivated by the early death of her father and other close family members from illness, Elaine feels a deep connection to improving engagement in clinical trials through a better understanding of the day-to-day challenges that patients face while trying to manage their disease trajectories.

Elaine holds a BA in Economics from Emory University. Earlier in her career she spent several years working for a management consulting firm and then the MIT Entrepreneurship Center. In her spare time she loves to play and watch a lot of tennis.

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